In the 21st century market place, no three components have ever been more important in assessing the success of a company, whether as a perception or as a reality. Every company serious about competitiveness and gaining market share, knows all too well about daring to travel into unchartered territories. It is often called innovation, pioneering even, but for those who win, brand, reputation and revenue are boosted to share and stakeholder delight. However, before we applaud, let’s remember that single hidden component that could make the difference between success or quite frankly disaster for the brand, for company reputation and for its hard earned revenue. That component is called technology, the one thing that, we often forget that we as a society are now totally dependent on. Technology runs ever facet of our lives, yet we often fail to take time out to understand how to identify and mange our technological dependence.
We have become slaves to technology and it has the power to control and put us in a spin. We spend a lot of our working day fire fighting all the problems that technology throws at us. We are spammed, we have our web sites and brands defaced, we have countless user errors that open up holes in our networks, our firewalls are constantly on fire from malicious intruders trying to get in, and eager employees trying to get out. Our most important asset, information, remains vulnerable as identity theft and theft of information continues to increase over 200% in most countries across the globe. To this is linked our reputation. So is the answer standing guard in front of our brand like a lioness protecting her cubs? Or is the answer to do away with technology and go back to pen and paper, handle and wheel? Though all these may deliver some results, the fact is that learning to harness the power of technology, learning the ways to manage and mitigate technological risks, and understanding how to identify technological threats are all alternative, tried and tested solutions. Proactive brand management secures the brand and stimulates a healthy brand culture. Proactive security leads to controlling reputational damage. Understanding how to apply proactive security continues to lead to operational effectiveness, revenue protection and provides the ability for the organisation to concentrate on greater revenue production. Yes it’s all in the know, and we need to know it now.
About this presentation
- Speaker: Dr. Claudia Natanson, CISO, Diageo (view biography)
Friday, July 1st — 10.30-11.00